As Senior Vice President of Euro RSCG 4D Impact's sampling practice, Jesse Reif is an innovator in planning and evaluating sampling events among schools, colleges, day cares, and other strategic venues across the country. Impact's sampling arm is the nation's largest life stage sampling company, connecting millions of brand samples with millions of customers in targeted venues every year.

Since joining Impact in Atlanta, in 1992, Jesse has led the design, execution, and measurement of a variety of targeted sampling programs for major consumer packaged goods brands. Jesse is the former chairman of the Product Sampling Council.