Doug MacDonald, as Senior Vice President of Euro RSCG 4D Impact's WallBoard business, delivers highly targeted advertising programs that grow the businesses of the company's brand partners. He also manages Impact's place-based media in day care centers, health clubs, and veterinarians' offices. Since he began running the WallBoard program, Impact's WallBoard network has nearly doubled. Additionally, Doug works with third-party research firms that analyze and verify that the WallBoard programs provide sponsors with a conclusive ROI.

Since joining Impact in 1996, Doug has worked with the Top 50 brand marketers on both the pharmaceutical and consumer package goods sides to drive WallBoard and targeted sampling programs. Prior to Impact, Doug worked with a leading airport advertising firm and was national sales manager for two targeted trade publications.