Bill Meyer, CEO of Euro RSCG 4D Impact, has pioneered developing new strategies for reaching targeted groups of consumers in highly credible environments. This former athlete and boxing promoter brings more than 15 years of experience in event marketing to the company; he began his career executing the Nintendo Campus Challenge across the country.

Prior to joining Impact, Bill held senior management positions at McCann, Momentum IMC, the Contemporary Marketing Group and MarketSource. He co-founded Momentum and is credited with developing its strong presence in the Asia Pacific region as an area director. While based in Sydney, he managed clients such as Coca-Cola, Nestle, Pepsi, Nabisco, Procter & Gamble, and ConAgra Foods, Inc.